Keith Lyons in conversation with Helen Townsend, environmental entrepreneur and plant enthusiast
Helen Townsend has spent her career uncovering the connections between people, plants and the planet. From working with herbarium collections in Nepal and Bangladesh to leading campaigns against single-use plastics and creating nature-based toys for children, the environmental entrepreneur has come to see climate change, biodiversity loss and waste as deeply interconnected global challenges. In this interview, she reflects on the power of plants, the importance of global responsibility, and why reconnecting children with nature may be one of our greatest reasons for hope.
Keith Lyons (KL): How did you find yourself in Nepal and Bangladesh, and what did you do there?
Helen Townsend (HT): In 2006 I was working in the herbarium of the Royal Botanic Garden Edinburgh on a project digitising African plant specimens. The aim of the project was to increase African botanists’ access to their countries’ important specimens which had been collected during colonial exploration and taken to the UK. In 2009, the project expanded to Asia, and I went to Nepal to train staff and set up the digitising project at the National Herbarium of Kathmandu. I also spent six months in Bangladesh volunteering at a girls’ school in Dhaka.
KL: How were your experiences in those places influence your awareness of environmental issues which are both linked with modern society and global?
HT: While growing up in New Zealand and living in the UK, I knew we used too much plastic packaging and tried to avoid it but it was when I was in Nepal and Bangladesh and saw plastic rubbish on the streets and in the rivers that I started to realise the scale of the plastic pollution problem. In New Zealand we produce so much more rubbish than people in Nepal and Bangladesh but because it’s collected weekly and taken away, we never have to confront the environmental impact of our purchasing choices.
KL: What fascinates you about plants?
HT: Plants are beautiful, especially trees! But the more I learn about them the more interesting they become. Plants are often seen as the backdrop to a scenic view or ‘nice to haves’ for people living in cities but they are absolutely essential not only for the survival of all life but also for our physical, mental and emotional well-being.
How has this interest run through your study, work and approach?
HT: Both of my businesses have tackled systemic issues by providing alternatives to single-use plastics and reconnecting kids with nature. These issues are directly related to protecting the environment and helping parents pass on their love of nature to their kids.
KL: What broader lessons have you learned from working with plant collections, botanical gardens and herbariums?
HT: Working on projects to return botanist’s access to plant specimens taught me how interconnected societal problems are and how our current problems are grounded in colonial and capitalist thinking. Europeans taking plant specimens from Africa and Asia in the 1800s directly impacts the work of today’s botanists from those areas. In the same way, climate change and the biodiversity crisis have been caused by rich countries’ exploitation, again taking more than their share of nature and resources.
KL: Waste is often seen as a local issue, whether it be plastic, uncollected rubbish, dumping, or pollution in waterways. Why do you see it as a global issue?
HT: Billion-dollar companies headquartered in the USA or Europe take oil from the Middle East and turn it into plastic to be made into products in China which are then shipped to New Zealand. After we’ve used the product, we put our plastic ‘recycling’ out to be collected, and it’s shipped to Indonesia where it contributes to enormous landfills contaminating the land, water ways, oceans and health of communities we will never visit.
This is not an accident. It is a planned devaluing of the global south so rich countries can continue to consume overpackaged and unnecessary junk to make a few people extremely wealthy. If we look at waste as a local issue, we can pat ourselves on the back for taking part in a beach clean-up, while ignoring the capitalist system that created the inequality and environmental destruction of countries we do our best not to think about.
KL: What initiatives have you been involved in which have looked for solutions to problems, and how did you go about turning ideas into action?
HT: After returning to New Zealand, I set up a company called ‘The Rubbish Whisperer’ to provide replacements to single-use plastics. I made reusable produce bags and introduced paper straws to cafes and restaurants in New Zealand, advocating for straws on request. Providing reusable alternatives was an important component in the grass roots movement to eliminate single-use plastics. Working alongside activists, scientists and community groups, we were successful in achieving New Zealand’s 2019 ban on single-use plastic bags and restrictions on plastic straws.
Now I have a company called ‘Sustained Fun’, the world’s first climate change focused toy company. Toys are vital to climate change because they teach social norms and shaped how kids see the world. The toy industry works on a fast fashion business model and is training kids to be over-consumers of cheap, disposable plastic junk. If we want adults who care about the environment, we need kids to learn how to love nature. Luckily all this entails is to get kids out into it! We make fun and sustainable toys and games that encourage kids and families to connect with nature.
Anthea Bell and Helen Townsend, co-founders of Sustained Fun with their reusable water-balloons. Photo sourced by Keith Lyons
KL: When it often seems that environmental problems can feel overwhelming, what gives you hope?
HT: This is something I struggle with a lot. It doesn’t always feel like things are getting better. I make an effort to seek out positive news and connect with others who are excited about nature and are making a positive impact. Running ‘Sustained Fun’ also gives me hope as I can help to create a more positive future for kids and families.
KL: What helped shaped your perspective and desire to make a difference?
HT: I’m not sure. I don’t understand why everyone wouldn’t want to make a difference? We all want swimmable rivers, clean beaches, forests, amazing animals and breathable air. And, especially for those of us from rich, privileged countries, it’s our responsibility to make sure a healthy environment is there for all people and the next generation.
KL: If someone could see the world through your eyes just for one day, what do you think they would notice differently?
HT: Plants! Instead of seeing plants as a green backdrop, they would see them as the view, noticing which ones are native and which are invasive. They’d look at deforested hillsides and imagine them covered in mature forests. They’d look at a polluted estuary and see it teeming with life. Wherever I go, I imagine what it used to look like before we cut down the trees and what it will look like again, once we’ve restored them.
KL: What kind of world would you hope today’s young people inherit?
HT: I would love it if every year wildlife numbers increased so that when young people look back at 2026, they are amazed at how far we’ve come. I can’t wait for my grandchildren to say to me ‘I can’t believe you were excited to see one whale in the harbour, I often see hundreds’.
KL: If you could leave one message for readers around the world, regardless of where they live, what would it be?
HT: Do more and speak up. We need to move swiftly and urgently to prevent the worst effects of climate change and stop biodiversity loss. Whatever your skills, experience and profession, turn them to protecting the environment. And if you have kids, teach them to love the environment by getting them out into nature as often as possible!
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Keith Lyons (keithlyons.net) is an award-winning writer and creative writing mentor originally from New Zealand who has spent a quarter of his existence living and working in Asia including southwest China, Myanmar and Bali. His Venn diagram of happiness features the aroma of freshly-roasted coffee, the negative ions of the natural world including moving water, and connecting with others in meaningful ways. A Contributing Editor on Borderless Journal’sEditorial Board, his work has appeared in Borderless since its early days, and his writing featured in the anthology Monalisa No Longer Smiles.
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