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Musings of a Copywriter

Syrupy Woes

By Devraj Singh Kalsi

The doctor is shocked to hear my advice when he prescribes pills and capsules. Accustomed to customisation offers almost everywhere, I am quick to spell out my preference: syrup. As expected, he casts a befuddled look, and takes a while to cool down by closing his eyes, to distract his agitated mind. Here’s a fussy patient sitting right in front of the trained physician, showing the gall to be choosy during a bout of illness, directing the medical practitioner to write what he loves to drink to get cured. Had he not been a member of this noble profession and contractually bound to be courteous, his anger would have compelled him to throw the patient out of his chamber along with his fees.

My fascination for syrups dates back to childhood days. Dr Nandy, a gentle paediatrician, kept the tender organs of a developing kid safe from the side-effects of pellet-size capsules. Whenever my mother took me to him for liver concerns, poor appetite issues, gastric problems or cough and cold complications, he always gave syrups the first chance to cure me. Most of the time, these seemed to suit me well. So much so that I loved to memorise the names and recall them with ease in front of the doctor during the next visit, hoping he would add one of these in the fresh prescription he wrote for me.

Whenever I find these bottles lined up on the shelves inside medical stores even today, I am thrilled beyond measure to discover that these, much like classics, have survived the test of time, despite the arrival of newer brands. My instant query relates to how well these age-old brands are doing in the competitive market, and the chemist does not disappoint by saying most of these record higher sales vis-à-vis several new and heavily promoted brands.

The fear of vitamin deficiency haunts me and this explains my inclination to pop supplements from time to time, with fortnightly breaks thrown in between. Since many of these are sold over the counter, without a valid prescription, I feel it safe to down them without medical recommendations. The first one is the Vitamin B complex syrup that I am fond of – the sweet taste makes me feel tempted to slurp a spoonful twice a day, sticking to the standard dosage limit printed on the label. 

Cough syrups are addictive for some who consume these throughout the year. The sleep-inducing impact slows them down and they tend to relax, not knowing a thing about the harmful effect on their vital organs. As the chemist in the neighbourhood informs me that I should avoid these though the taste is good even if it’s sugar free. I am left with no option but to cough and prove that I need it genuinely and desperately. He offers herbal brands instead, which are costlier but supposedly healthier and safer when consumed in moderation, proving himself to be a true devotee of the bearded yoga instructor who has stretched all possible limits to ramp up the profitability of his medical business empire.  

The pineapple or mixed fruit flavour of the enzyme-boosting appetiser syrup features on top of my list in every season. The pure delight of enjoying the yummy flavour is further enhanced as it makes me crave for more. Instead of two chhole bhatura, I can gobble up four and still find space to add a sweet dish like kheer[1]. When it comes to developing more appetite for a heavy lunch punctuated with burps, trust the syrup to work wonders. In case there is a persistent feeling of heaviness, this is the right time to consume a teaspoonful of antacid syrup to neutralise digestive threats forming alliances inside me. These have retained their charm over the years and I prefer to have a dedicated cabinet for these, just like those who flaunt a wine cabinet to mirror their class.

My last visit to a very senior doctor to find relief from stress and anxiety did not produce results of my choice as he ruled out the possibility of syrups being effective in my case. He wrote down the name of a sleep-inducing drug to relax my jangled nerves. I discontinued the dose after having a few pills that produced some side effects I was not ready to face. I switched to bananas for higher magnesium and preferred darker chocolates to boost up feel-good hormones to battle rejections with a smiling visage.

Being a vegetarian, my mother was deprived of Omega 3 as chia seeds were not a household name yet. She kept having capsules that were specified to be non-vegetarian. Despite knowing the truth, she made no distinction between vegetarian and non-vegetarian stuff when it came to life-saving medicines. When I approached the doctor to know if a syrup for Omega 3 enrichment existed, he suggested a new syrup. I started enjoying the awesome taste as it is cheaper and affordable than walnuts and seeds. To keep nerves strong in a precarious profession like advertising is a priority and the consumption of a syrup for better nerve function is justified. What goes on inside the brain and the damage caused due to creative exhaustion is something undetected until the symptoms of shaky hands begin to disturb. One never knows when one reaches the excess level using supplements to stay healthy.

When the snack break phase started, I switched to protein shakes and protein bars to imitate body builders and gym goers. Always being deficient in terms of protein, I found this to be a good source to regain muscles, to punch mobsters and gangsters with my powerful fist. From a practical angle, this would mean I was strong enough to lift shopping bags and gaze at my brawny biceps without feeling ashamed that they lacked firmness. Guzzling syrupy, sugary protein and energy boosting drinks might not be the healthiest way to stay fit, but it is certainly one of the most effective ways for protein-keen people to build strength and stamina without burning a hole in the pocket. With discount offers raining across online platforms at odd hours, I am always on the lookout for the steal deal to pick up protein-rich drinks. My calf muscles need to remain strong enough to enable my long, winding walks to connect with nature and ideate, to climb three floors without feeling breathless and worn-out.

Whenever I am travelling within the country, I prefer to carry my syrup bottles as I am not sure of getting the same brands elsewhere. I do not forget to consume these during breakfast, post lunch and after dinner. Many doctors I met in my circle have found it funny that I was so obsessed with syrups.

After I discovered from articles that many creative people, not just writers, were fond of syrups and they were legends, my confidence has grown manifold. Even if I cannot compare my output with their body of work, what enters my body does some good work indeed.

The other day, my chemist made an attempt to break my bonding with syrups and suggested that I should consult good doctors for pills because syrups are not right for my age. I did not understand what made him suggest this, but I felt he realised I was old enough to fatten his medical income. These syrups were nominally priced and of no use for his profitability. To sound less hurtful, I said I would add an iron supplement next month but it was a lollipop he was not interested in. Even if he stopped giving discounts on syrups, I was okay with that.

I produced prescriptions which were old, and he refused to sell on the basis of these. I confessed the doctors who wrote these prescriptions were no longer alive. I had to produce a new prescription and so I was forced to approach a young doctor who sat in his shop. I told the doctor I have no health reason to consult him for but I want his permission to keep drinking these syrups. He refused to write down the names but when I came out with a forlorn look and paid the fees, the chemist gave me a hamper of syrups again! Was he trying to make an extra buck forcing me to consult with the doctor on his premises?

[1] Dessert of thickened milk

Devraj Singh Kalsi works as a senior copywriter in Kolkata. His short stories and essays have been published in Deccan Herald, Tehelka, Kitaab, Earthen Lamp Journal, Assam Tribune, and The Statesman. Pal Motors is his first novel.  

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