By Devraj Singh Kalsi
Newspapers with audited accounts of circulation and readership surveys gave the opportunity to claim that your piece was read by millions of readers. Even though the metrics did not suggest how the individual piece performed in terms of garnering readership, the millions of people who bought the newspaper were assumed to have read what you wrote. Unlike the digital space where the complete picture of reads, likes, and shares is accessible, the traditional media platforms provided a cover to indulge in tall claims of popularity and the collective statistics delivered a high to those who dabbled in writing to see their name in print. Even if the truth was that your piece was the least read one, there was no way to establish that in the editorial room where the high-brow editors cherry-picked on the basis of quality of writing and the relevance of the topic.
Bouquets and brickbats in the form of letters to the editor was the only reliable way to assess the merit or demerit of the piece, but these letters were dashed off as reactions to columns by leading commentators in the belief that the editor would grant space for the feedback on what the heavyweight columnists churned out. Readers were apprehensive that their letters would end up in the slush pile if they focused on newcomers. This fear was not unfounded as the interactive engagement often appeared limited to luminaries and experts on the edit pages.
Being published next to a syndicated column meant the equivalent of placing your debut novel on the same bookshelf where the works of a bestselling novelist were displayed. As neighbours, you had the liberty to brag about enjoying the same status even though your readership was negligible. You rushed to the newspaper vendor to buy additional copies of the same edition and keep it archived in your portfolio of published works. Printing xerox copies for circulation in your group of friends and relatives was the next big activity but the target group pricked your ego by saying that they do not read the newspaper that carried your piece. It was a polite way of saying that your breakthrough was no big achievement as they did not consider that newspaper suitable for reading.
The desire to see your name in print again and again was a good motivator in the initial stage. Since you never knew you would get the same space twice in a month, it was a struggle to try another kind piece to ensure you were carried on some other supplement page in the next week. You wanted readers of all age groups to notice your name in the newspaper, to register it in the list of frequent contributors. The easiest way to do so was to keep writing on a diverse range of topics. The byline fever gripped you and a week without a piece in the same newspaper or its competitor felt like a long gap of staying away from the limelight. Writing in a hurry also involved the risk of getting your piece rejected. Maintaining the same quality of writing and factual accuracy through proper research work was important because the team of editors should not get disappointed with any of your submission. As a precautionary move, bombing them with low quality pieces for the sake of byline was ruled out. But the obsession to become a regular contributor with a dedicated space led to several attempts across multiple genres to find your strengths. Even though you were able to find out what worked better in terms of flow and engagement, it was not possible to share the same observations with editors who drew their own inferences.
To keep struggling to write with no reward meant sustenance despite all odds. In such a situation, the byline was a big attraction to continue writing. If journalistic writing led to occasional disappointments, you had the freedom to turn to middles and infuse a dose of humour. There was further scope to write short stories and create a new world of awe, with the illustrator adding visual attraction to the theme of your fiction. This was a great opportunity to find your creative bent and, in case, it clicked, you could submit more elsewhere before getting a solo book of short stories published. Writing for some years in this fashion gave you adequate exposure and you turned confident enough to switch from regional publications to national dailies. Listing these achievements in the resume managed to draw the attention of an employer who himself was keen to get published in the same newspaper without releasing advertisements.
There was anxiety and depression every weekend as the expected publication of your piece was delayed due to editorial discretion. You went to browse at the nearby bookstall to know if you were inside the pages. The joy of seeing your name in print lit up your eyes and you picked up extra copies of the same publication without explaining to the vendor what made you do so. If you were lucky to find space for some weeks at a stretch, you chose to subscribe to it. But when you fell out of favour due to changes in the editorial policy or on account of a new editor storming in with his loyal team of freelancers, you felt like cancelling the subscription plan and never writing again. This temporary phase was soon over – when you found another piece of yours getting picked up by a rival publication. You felt buoyed again, determined to get your byline pieces carried to various homes. Your family was glad you were getting published so they did not discourage you. But they were aware you were getting close to the space where politicians dominated. They were convinced you had a future in writing even if it was an unstable one.
Although the honorarium was a modest amount, the thrill of getting paid for the piece was intense. You felt encouraged to write more to get those cheques and line up for encashment in MNC banks. The recovery of courier and stationery expenses from the published works removed the guilt of suffering losses in case of rejections. The newspaper stayed the whole day on your desk and additional copies were displayed in the lobby or the entrance, to let the guests or visitors catch a glimpse of the edition becoming special with your piece. The frisson of delight petered out as the frequency of publication gathered pace. Many readers, including friends and relatives, wrote to the editor in praise of your piece even though you never got to read those flattering comments in print.
When a delighted reader approached the newspaper office to gather your postal address and mailed a long epistle in appreciation of the style, it was an out of the world experience in the pre-digital era. When the elderly reader requested you to meet him at his residence, you did not feel shy to reach out to a stranger. Despite the wide age-gap, the conversation flowed well on writing issues as he was curious to find out whether it was a flirtatious relationship with writing or something more serious and everlasting would flower. Without confirming anything, you let it remain open-ended and interpretative. Despite your best efforts, the elderly reader inferred it was going to be an enduring relationship. When he confessed he was a writer with a book out of print, it was a humbling experience as you sat in front of a published author whereas you had no such credit. He got up and offered a signed copy and sought candid feedback on his work. You felt being the chosen one who could revive his interest in writing and motivate the septuagenarian.
You were also reminded of similar moments of frustration and encouragement from multiple sources. In his case, the story was different as he was battling health issues and yet seeking out advice pertaining to whether he should pursue writing or quit the domain. You felt like saying the magic of creativity should be kept alive even if there is nothing rewarding in the pursuit. You did not need to read the book to deliver this piece of advice. Whether he took it seriously or brushed it aside as a generic observation could not be ascertained. Later attempts to communicate proved futile. Perhaps he was gone, from the city or left the world, or maybe, the landline phone was dead. Searching for his byline in the newspapers and tomes in the bookstores produced no result. You did not feel like trudging up to the same apartment to uncover a bitter truth.
Your friends in the varsity were the most critical readers who always found something lacking in your piece but were also generous to appreciate the attempt. Some were jealous and competitive – driven by the urge to appear on the same page – and they went to the same editor with their submissions. Unable to bear rejection, they spread the word that the editor sought freebies to publish opinion pieces and it was the surest way to get a byline. Despite getting featured in multiple publications, the child-like curiosity to see your name again and again retained its flavour. Writing became a habit as a result, and the desire to be published generated the desire to write. Sustaining the urge to write was immense and, once it became a regular habit, everything else ceased to matter. You were confident of facing the blank page despite flak and rejections. Even if you wrote five pieces in a month and four of them were spiked, you had the satisfaction of seeing one in print. This was good enough to keep the pen flowing. You became more risk-bearing and tried out other avenues and other forms of writing at the same time. As the digital world opened up more options, you began exploring the writing opportunities on a global scale.
Years of honing your craft offered a better understanding of the writing world and the real world. When a young person read your piece against dowry and went to the newspaper office to collect your address and visit your residence and offer you a proposal to marry his sister, it was a moment of realisation how writing shapes perspectives and the immense responsibility it carries. It was an episode to remind you that good writing is read and the writer must pen his words with social responsibility. Such early encounters made you understand the value of writing beyond the power of bylines.
The writer must be prepared to reach a mature stage when the byline fever subsides. Whether you acquired a thousand bylines becomes immaterial after a certain stage, but the role of byline in offering you anchorage and encouragement cannot be sidelined in the formative years of your writing career.
Devraj Singh Kalsi works as a senior copywriter in Kolkata. His short stories and essays have been published in Deccan Herald, Tehelka, Kitaab, Earthen Lamp Journal, Assam Tribune, and The Statesman. Pal Motors is his first novel.
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