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Musings of a Copywriter

Red Carpet Welcome

By Devraj Singh Kalsi

Even if it has nothing to do with Cannes or any other star-studded celebrity jamboree or political protocol, walking the red carpet is a dream come true for those attending marriage receptions. The red carpet is laid out right from the entrance gate to the podium where the newlywed couple remain ensconced in plush royal chairs to receive guests trudging with gifts and bouquets. The kick one gets when one walks on it is indescribable, as real-life experiences of such episodes remain fresh and permanently etched on my memory. It is the closest to what ordinary mortals can ever experience of celebrity status.

Have you ever wondered about the source of confidence in those who are sure of getting a red-carpet welcome in life? Perhaps it is faith in destiny or God or contacts or their talent. But for those who have none of the above factors skewed in their favour, it is the art of making the commonplace look uncommon and turning the massy into something of a bit classy that makes them celebrate ordinariness through elevation and derive pleasure in some measure to satiate their hunger of being dubbed as important folks that have walked on this planet. Even if there are no worthy guests on the list, the red carpet makes them all special in a democratic fashion. 

Ever since the realisation dawned that the surest way to downgrade the value of the red carpet is to make it so obvious or ubiquitous that there is no iota of status attached to those walking on it wearing anything from sandals to stilettos, I have contributed my fair bit by walking on the carpet wearing flip-flops and shorts. That was considered nothing less than a sacrilege.

Although a little hesitant about socialising, the idea of walking the red carpet without the tuxedo has never set my mind ablaze like a forest fire. I am more than cool to walk the red carpet wearing a sherwani[1] from the local tailoring unit or a pair of straight jeans from the retailer next door. I have relished the sight of those wearing dhotis[2] and walking the red carpet with a sense of pride over our remarkable strength to localise it. The white chappals with socks raised high to cover the varicose veins make it camera worthy. Visitors who do not feel intimidated by the veneer of superiority of the red carpet are the truly evolved ones who have successfully turned the special welcome into something quite mundane.

Women decked up in salwar kameez and posing for cameras to click their grand entry is a delectable sight. When their expectations are razed to the ground as the cameras show scant interest in the red carpet and focus more on those gorging on delicacies and gobbling up like gluttons, their family members freeze the moment of reckoning as well as their glam look while strutting the red carpet for social media posts only to be pushed aside by another jostling, impatient couple usurping the space for shutterbugs to randomly click them for their profile feeds before their makeup begins to melt under the harsh glare. With all the guests having staged their presence on the red carpet, there is a sense of contentment that they have finally done what their idol celebrities do with panache.    

The burgeoning middle class, thanks to marriage halls, has used the red carpet as a mandatory sign of affluence to pose as arriviste, making it a democratic exercise like the right to vote for all those who often feel they are going to miss the red carpet welcome in life due to their non-achiever status. Though the aspirational value of the red carpet welcome has, perhaps, waned a bit in recent times.

While the majority celebrates the red carpet becoming a reality for all, there are some who still detest at the idea of loss of exclusivity. Many families spread a red carpet in their homes and give an enthusing welcome to their guests every day. Even though they have done nothing to deserve it, they are happy with the fulfilment of luxury in a smart affordable manner. The trend of using the red carpet to flaunt status and deliver status to other people has become an everyday practice.

Imagine an entire family walking the red carpet with hands on the waist, posing for cameras even if the pictures do not appear in tabloids. Their social media handles garner likes, and the sharing of images makes them feel like a celebrity in their limited circle. Even after attending several such events and walking the red carpet multiple times, taming of desire remains a challenge. While it is easier to be rich and more difficult to earn fame, celebrity status redefines itself to widen the circle of pseudo-celebrities getting high after walking the red carpet as an antidote to assuage their bloated sentiments of undiminished narcissism.

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[1] Long coat worn for formal occasions in South Asia

[2] A garment worn in lieu of trousers

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Devraj Singh Kalsi works as a senior copywriter in Kolkata. His short stories and essays have been published in Deccan Herald, Tehelka, Kitaab, Earthen Lamp Journal, Assam Tribune, and The Statesman. Pal Motors is his first novel.  


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