Book review by Bhaskar Parichha
Title: Everest, Inc.The Renegades and Rogues who Built an Industry at the Top of the World
Author: Will Cockrell
Publisher: Gallery Books/ Simon & Schuster India
This book delves into a unique topic with a unique approach. Will Cockrell’s Everest Inc. The Renegades and Rogues who Built an Industry at the Top of the World explores the intersection of democratisation and commercialisation in the realm of high adventure. Through meticulous research, Cockrell presents a dynamic narrative of the evolution of guided climbing on Mount Everest. The narrative captures the shift of the mountain from a challenging climb to a lucrative business venture. From the pioneering expedition of Hillary and Norgay in 1953, Cockrell traces the journey of various individuals who played a role in making the summit more accessible and profitable.
Cockrell, an award-winning writer and journalist, skillfully delves into the captivating world of mountain climbing. With meticulous research and interviews with guides, sherpas, amateur climbers, and even Hollywood figures, he unveils the fascinating story that led to the rise of this industry. These entrepreneurial adventurers, who once catered to affluent clients, have now become an indispensable part of the lucrative adventure economy, revolutionising our perception of mountain climbing and the majestic peaks themselves. Despite the unfortunate tragedies and the excessive commercialisation that have plagued the mountain in recent years, Cockrell’s narrative remains an inspiring and uplifting tale.
This comprehensive adventure history delves into the world of guided climbing on Mount Everest, featuring exclusive interviews with renowned mountain guides and climbers such as Jimmy Chin and Conrad Anker. It serves as a cautionary tale about the risks of overexposure while also celebrating the enduring allure of this ultimate terrestrial adventure.
Says the blurb: “Anyone who has read Jon Krakauer’s Into Thin Air or has seen a recent photo of climbers standing in line to get to the top of Everest may think they have the mountain pretty well figured out. It’s an extreme landscape where bad weather and incredible altitude can occasionally kill, but more so an overcrowded, trashed-out recreation destination where rich clients pad their egos—and social media feeds—while exploiting local Sherpas.”
“There’s some truth to these clichés, but they’re a sliver of the story. Unlike any book to date, Everest, Inc. gets to the heart of the mountain through the definitive story of its greatest invention: the Himalayan guiding industry. It all began in the 1980s with a few boot-strapping entrepreneurs who paired raw courage and naked ambition with a new style of expedition planning. Many of them are still living and climbing today, and as a result of their astonishing success, ninety percent of the people now on Everest are clients or employees of guided expeditions.”
The book glances at the lives of early guides, victories and setbacks experienced during the industry’s growth, and diverse opinions on the evolution of the guiding industry on Everest. Cockrell interviews prominent figures in the Everest guiding community — ranging from Conrad Anker to the late David Breashears, as well as climbing legends like filmmaker, Jimmy Chin, and outdoor industry leader, Yvonne Chouinard.
Filled with firsthand accounts from over a hundred western and sherpas, clients, writers, filmmakers, and even a Hollywood actor, Everest, Inc. places emphasis on the perspectives of those who have shaped the mountain’s current state. While it delves into the gripping tales of triumph and tragedy spanning the past four decades, it goes beyond clichés and presents an inspiring alternate narrative about the dedicated individuals who have fulfilled the aspirations of others, as well as the Nepalis who are propelling the industry forward.
Despite the constant media exposure on Mount Everest, there has been a lack of comprehensive documentation regarding its recent turbulent existence. Will Cockrell discusses this gap exhaustively with research and interviews to by present a multifaceted perspective that pays tribute to various viewpoints, particularly those of the sherpas who consider the Himalayas their homeland.
Everest, Inc. is essential read for anyone considering attempting the world’s highest peak or for those interested in understanding the intricate workings of the contemporary Everest industry.
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Bhaskar Parichha is a journalist and author of Unbiased, No Strings Attached: Writings on Odisha and Biju Patnaik – A Political Biography. He lives in Bhubaneswar and writes bilingually. Besides writing for newspapers, he also reviews books on various media platforms.
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